Responsibilities:

• Manage and execute PR activites of company according to company strategy and direction.
• Developing close relationships with media outlets, media personels and important influencers (KOL, KOC) relevant to company industry and activities to manage public relations and to drive brand awareness and brand love.
• Draft and prepare all content related to public relations activities, in conjunction with overall marketing content, campaign content and business plan activities overall.
• Prepare, defend and resolve negative press or PR crises if they occur or avoid to occur, in collaboration with other functions in the company.

Requirements:

• 7+ years of experience in direct managing public relations workscope at a consumer brand company with relevant similarities, or similar portfolio of companies (if at agency).
• Strong relationships with local and international media outlets in both content production and bookings.
• Strong crisis management experience and problem-solving skills.
• Strong writing and content direction skills especially in more commercial style and tone.
• Good network with local KOL, KOC is a plus.